Inside the Anheuser-Busch InBev "Beer Lab"

Via Jeremiah McWilliams of Lager Heads, this piece about a fellow reporter's tour of the A-B InBev "beer lab" in St. Louis.

1. Piece reminds me so much of all those "your reporter was taken on a tour of the brewery" pieces written back in the 19th century (whenever Adolphus or Frederick wanted to drum up news, they invited reporters around and got what they wanted: gushy, but detailed, descriptions of the brewery facilities).

2. Why am I thinking the A-B brew lab won't last much longer? It's precisely the kind of money sink that new owners InBev (and especially Carlos Brito) hate.